As part of the WordPress community we understand how daunting it can be going to a wireframing whiteboard, opening a blank design file to make an initial homepage mockup, or even worse, sitting in a closed-door meeting with 2-3 decision makers that “know” what they want for their organization’s new website. But what if we opened up the conversation and used data-proven feedback to help lead the conversation?
In this talk, you will learn the importance of online surveys, user interviews, analytics and focus groups to build better websites. Shifting the conversation from client focused projects to user-focused experiences allows you to truly understand and deliver for your users.
We will explore when to leverage tools like Google Analytics, Inspectlet, and marketing automation platforms. The outcome is a stronger relationship with your client, a repeatable method for continued website improvements, and an outstanding experience for both the client and its users.